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Managing Public Relations and Brand Image through Social Media PDF
By:Singh, Anurag
Published on 2016-05-16 by IGI Global

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Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand\u0092s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization\u0092s actions. Participation in social media is mandatory for a brand\u0092s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization\u0092s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

This Book was ranked at 34 by Google Books for keyword Hospitality business.

Book ID of Managing Public Relations and Brand Image through Social Media's Books is ZEIvDAAAQBAJ, Book which was written bySingh, Anuraghave ETAG "IVCyaVQfU50"

Book which was published by IGI Global since 2016-05-16 have ISBNs, ISBN 13 Code is 9781522503330 and ISBN 10 Code is 1522503331

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "353 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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Download Managing Public Relations and Brand Image through Social Media PDF

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How to Download Managing Public Relations and Brand Image through Social Media

How to Download Managing Public Relations and Brand Image through Social Media pdf

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