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Hospitality Branding PDF
By:Chekitan Dev
Published on 2012 by Cornell University Press

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In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand. Chekitan S. Dev's Hospitality Branding brings together the most important insights from the author's many years of research and experience, all in a single volume. Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.

This Book was ranked at 23 by Google Books for keyword Hospitality business.

Book ID of Hospitality Branding's Books is o7ZGLgEACAAJ, Book which was written byChekitan Devhave ETAG "ExOJh0vX3PY"

Book which was published by Cornell University Press since 2012 have ISBNs, ISBN 13 Code is 9780801478192 and ISBN 10 Code is 0801478197

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Book which have "128 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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Download Hospitality Branding PDF

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