Download Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries Book

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries PDF
By:Santos, José Duarte,Silva, Óscar Lima
Published on 2019-08-30 by IGI Global

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The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

This Book was ranked at 36 by Google Books for keyword Hospitality business.

Book ID of Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries's Books is zq2rDwAAQBAJ, Book which was written bySantos, José Duarte,Silva, Óscar Limahave ETAG "vjiXPoJRabE"

Book which was published by IGI Global since 2019-08-30 have ISBNs, ISBN 13 Code is 9781522597858 and ISBN 10 Code is 1522597859

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Download Lodging and Restaurant Index Book

Lodging and Restaurant Index PDF
By:
Published on 1994 by

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This Book was ranked at 15 by Google Books for keyword Hospitality business.

Book ID of Lodging and Restaurant Index's Books is 6mJRAQAAMAAJ, Book which was written by have ETAG "2HOMLGl28L0"

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Download Impact of Globalization on Hospitality Book

Impact of Globalization on Hospitality PDF
By:Anderson Brians
Published on 2013-04-10 by GRIN Verlag

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Seminar paper from the year 2011 in the subject Business economics - Miscellaneous, grade: B, University of Cambridge, language: English, abstract: The rapid development of international economic integration and globalization has led to significant changes in hospitality industry. Therefore, it is necessary to dwell on various aspects of globalization as the process influencing the current and future developments in hospitality industry. This research will be based on the assumption of a generally beneficial impact of globalization on the industry’s development, and the analysis presented here will seek to substantiate this claim. For the purposes of this discussion, globalization shall be defined as the “ever-tightening network of connections which cut across national boundaries, integrating communities in new space-time combinations” (Hall 1992, p.299). While this definition may seem excessively broad, it is likely to better encapsulate the essence of globalization than the explicitly economy-oriented ones. This paper shall deal with the various expressions of globalization influences in modern hospitality industry. Given the extremely important role of the multinational corporations (MNCs) in contemporary tourism and hotel sectors, a case study of Hilton Hotels Corp. as the paragon of the globalized hotel chain will be integrated in this research. Further, a Business Performance Management (BPM) theoretical model shall be employed to evaluate the comparative performance of the prominent global hotel chains. Proceeding from the latter, a preliminary conclusion on the present state of the market may be formulated. Similarly, the problems of labour market and technological innovations shall be integrated into the study’s research framework. Finally, the issue of business strategies shall be raised, with several examples thereof being subjected to comparative analysis.

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Book ID of Impact of Globalization on Hospitality's Books is eMaKHTVL090C, Book which was written byAnderson Brianshave ETAG "WIzll2NnpEc"

Book which was published by GRIN Verlag since 2013-04-10 have ISBNs, ISBN 13 Code is 9783656404873 and ISBN 10 Code is 3656404879

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Download The SAGE Encyclopedia of Food Issues Book

The SAGE Encyclopedia of Food Issues PDF
By:Ken Albala
Published on 2015-03-27 by SAGE Publications

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The SAGE Encyclopedia of Food Issues explores the topic of food across multiple disciplines within the social sciences and related areas including business, consumerism, marketing, and environmentalism. In contrast to the existing reference works on the topic of food that tend to fall into the categories of cultural perspectives, this carefully balanced academic encyclopedia focuses on social and policy aspects of food production, safety, regulation, labeling, marketing, distribution, and consumption. A sampling of general topic areas covered includes Agriculture, Labor, Food Processing, Marketing and Advertising, Trade and Distribution, Retail and Shopping, Consumption, Food Ideologies, Food in Popular Media, Food Safety, Environment, Health, Government Policy, and Hunger and Poverty. This encyclopedia introduces students to the fascinating, and at times contentious, and ever-so-vital field involving food issues. Key Features: Contains approximately 500 signed entries concluding with cross-references and suggestions for further readings Organized A-to-Z with a thematic “Reader’s Guide” in the front matter grouping related entries by general topic area Provides a Resource Guide and a detailed and comprehensive Index along with robust search-and-browse functionality in the electronic edition This three-volume reference work will serve as a general, non-technical resource for students and researchers who seek to better understand the topic of food and the issues surrounding it.

This Book was ranked at 39 by Google Books for keyword Hospitality business.

Book ID of The SAGE Encyclopedia of Food Issues's Books is e31ZDwAAQBAJ, Book which was written byKen Albalahave ETAG "84l20R2mdTI"

Book which was published by SAGE Publications since 2015-03-27 have ISBNs, ISBN 13 Code is 9781506300733 and ISBN 10 Code is 1506300731

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Download ECIC2016-Proceedings of the 8th European Conference on Intellectual Capital Book

ECIC2016-Proceedings of the 8th European Conference on Intellectual Capital PDF
By:Carlo Bagnoli, Chiara Mio, Andrea Garlatti and Maurizio Massaro
Published on 2016-04-21 by Academic Conferences and publishing limited

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This Book was ranked at 29 by Google Books for keyword Hospitality business.

Book ID of ECIC2016-Proceedings of the 8th European Conference on Intellectual Capital's Books is 8DOeDAAAQBAJ, Book which was written byCarlo Bagnoli, Chiara Mio, Andrea Garlatti and Maurizio Massarohave ETAG "i4ptTVul5sQ"

Book which was published by Academic Conferences and publishing limited since 2016-04-21 have ISBNs, ISBN 13 Code is 9781910810897 and ISBN 10 Code is 1910810894

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Download Effective Training Approaches for Employees in the Financial Services Industry Book

Effective Training Approaches for Employees in the Financial Services Industry PDF
By:Romana Khelifi,King's College London. Department of Management
Published on 2005 by

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This Book was ranked at 6 by Google Books for keyword Financial Services Industry.

Book ID of Effective Training Approaches for Employees in the Financial Services Industry's Books is 1XdHOAAACAAJ, Book which was written byRomana Khelifi,King's College London. Department of Managementhave ETAG "jijvXNsxeD8"

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Download Germany Mobile Banking Book

Germany Mobile Banking PDF
By:Datamonitor
Published on 2000 by

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This Book was ranked at 15 by Google Books for keyword Financial Services Industry.

Book ID of Germany Mobile Banking's Books is va5UnQAACAAJ, Book which was written byDatamonitorhave ETAG "CKJqcglHSus"

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Download Oversight on the Condition of the Financial Services Industry Book

Oversight on the Condition of the Financial Services Industry PDF
By:United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs
Published on 1988 by

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This Book was ranked at 23 by Google Books for keyword Financial Services Industry.

Book ID of Oversight on the Condition of the Financial Services Industry's Books is GAgJS8biQUIC, Book which was written byUnited States. Congress. Senate. Committee on Banking, Housing, and Urban Affairshave ETAG "vHdZfbG+Q1E"

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