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Trends and Issues in Global Tourism 2011 PDF
By:Roland Conrady,Martin Buck
Published on 2011-02-04 by Springer Science & Business Media

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This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.

This Book was ranked at 34 by Google Books for keyword Hospitality business.

Book ID of Trends and Issues in Global Tourism 2011's Books is RZz3m7RjwHcC, Book which was written byRoland Conrady,Martin Buckhave ETAG "+hHu9FFZnX8"

Book which was published by Springer Science & Business Media since 2011-02-04 have ISBNs, ISBN 13 Code is 9783642177675 and ISBN 10 Code is 3642177670

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Book which have "342 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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