The Immaterial PDF
By:André Gorz
Published on 2010 by French List
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We live in a world where material products have increasingly become vehicles for intangible symbolic and aesthetic messages. A very sizeable marketing and advertising industry produces only images and symbols---the immaterial dimension that `sells' material commodities. The economic boom that accelerated in the 1990s and crashed so spectacularly in 2008 was based largely on immaterial consumption, as capitalism tried to overcome the crisis of the Fordist regime by throwing itself into the new, so-called knowledge economy. --
This Book was ranked at 6 by Google Books for keyword Knowledge Capital.
Book ID of The Immaterial's Books is R4ciAQAAMAAJ, Book which was written byAndré Gorzhave ETAG "l5uL02HGXNs"
Book which was published by French List since 2010 have ISBNs, ISBN 13 Code is and ISBN 10 Code is
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Book which have "209 Pages" is Printed at BOOK under CategoryBusiness and Economics
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