Hospitality Sales and Promotion PDF
By:Derek Taylor
Published on 2012-05-04 by Routledge
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'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.
This Book was ranked at 13 by Google Books for keyword Hospitality business.
Book ID of Hospitality Sales and Promotion's Books is xHqrAKZWS2AC, Book which was written byDerek Taylorhave ETAG "kxLP2inULYw"
Book which was published by Routledge since 2012-05-04 have ISBNs, ISBN 13 Code is 9781136398148 and ISBN 10 Code is 1136398147
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Book which have "336 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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