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Hospitality Marketing PDF
By:David Bowie,Francis Buttle
Published on 2013-06-17 by Taylor & Francis

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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

This Book was ranked at 36 by Google Books for keyword Hospitality business.

Book ID of Hospitality Marketing's Books is RbkG_NoP-EEC, Book which was written byDavid Bowie,Francis Buttlehave ETAG "m6RJuAYlVBQ"

Book which was published by Taylor & Francis since 2013-06-17 have ISBNs, ISBN 13 Code is 9781136346552 and ISBN 10 Code is 1136346554

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Book which have "434 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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Download Hospitality Marketing Book Free

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Download Hospitality Marketing PDF

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