The Routledge Handbook of Hotel Chain Management PDF
By:Maya Ivanova,Stanislav Ivanov,Vincent P. Magnini
Published on 2016-05-05 by Routledge
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Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature. This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.
This Book was ranked at 23 by Google Books for keyword Hospitality business.
Book ID of The Routledge Handbook of Hotel Chain Management's Books is 9uAeDAAAQBAJ, Book which was written byMaya Ivanova,Stanislav Ivanov,Vincent P. Magninihave ETAG "JZ9bT/lwNeM"
Book which was published by Routledge since 2016-05-05 have ISBNs, ISBN 13 Code is 9781317618447 and ISBN 10 Code is 1317618440
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Book which have "556 Pages" is Printed at BOOK under CategoryBusiness and Economics
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Download The Routledge Handbook of Hotel Chain Management PDF
Download The Routledge Handbook of Hotel Chain Management Book
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How to Download The Routledge Handbook of Hotel Chain Management
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