Tuesday, February 22, 2022

Download Marketing in the Hospitality Industry (AHLEI) Book

Marketing in the Hospitality Industry (AHLEI) PDF
By:Ronald A. Nykiel Ph.D., CHA, CHE,American Hotel & Lodging Association
Published on 2013-10-04 by Pearson Higher Ed

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Hospitality marketing is based on understanding the needs of consumers, knowing the segmentation of the market, and selecting the best marketing tools to reach customers. MARKETING IN THE HOSPITALITY INDUSTRY provides students with a real-world perspective on the world of hospitality marketing, industry forms, and useful ideas for increasing sales and making marketing more effective. Revisions to the fifth edition include new information on understanding marketing trends, using market research tools to help make sound strategy decisions, and writing a strategic marketing plan. There is also new information on how technology is impacting hospitality marketing.

This Book was ranked at 26 by Google Books for keyword Hospitality business.

Book ID of Marketing in the Hospitality Industry (AHLEI)'s Books is rbI2AQAAQBAJ, Book which was written byRonald A. Nykiel Ph.D., CHA, CHE,American Hotel & Lodging Associationhave ETAG "MHeH9Q2lKtI"

Book which was published by Pearson Higher Ed since 2013-10-04 have ISBNs, ISBN 13 Code is 9780133474862 and ISBN 10 Code is 0133474860

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Book which have "331 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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