Download Financial Services Marketing Book

Financial Services Marketing PDF
By:Tina Harrison
Published on 2000 by Financial Times/Prentice Hall

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Financial Services Marketing is an ideal introduction to this important sector, clearly demonstrating how marketing theory is applied in practice. Logically structured around the core marketing principles (buyer behaviour, segmentation, product development, distribution, pricing and promotion), the book is exceptionally clear and well written. In addition, topical and innovative approaches to marketing are also covered, including relationship marketing and customer loyalty. Unlike many other texts, the book does not focus exclusively on the retail environment but incorporates technological developments in delivery systems, including telephone and internet banking, and the use of IT in database marketing. Furthermore, it is the first text of its kind to devote a whole chapter to corporate financial services marketing. Critical to any text within this fast-moving environment, the book is also extremely up-to-date covering the latest regulatory developments under the Financial Services Authority and new forms of financial institutions, such as supermarket banks. Financial Services Marketing is for advanced undergraduate and postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers. It is also valuable to students studying services marketing courses.

This Book was ranked at 28 by Google Books for keyword Financial Services Industry.

Book ID of Financial Services Marketing's Books is QqePQgAACAAJ, Book which was written byTina Harrisonhave ETAG "oftXQg6RYj0"

Book which was published by Financial Times/Prentice Hall since 2000 have ISBNs, ISBN 13 Code is 9780273632979 and ISBN 10 Code is 0273632973

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Book which have "332 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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