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By:Roy A.. Cook,Cathy H. C.. Hsu,Cathy J. Hsu,Joseph J.. Marqua
Published on 2013-11-01 by Pearson

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This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.

This Book was ranked at 25 by Google Books for keyword Hospitality business.

Book ID of Tourism's Books is nGFLngEACAAJ, Book which was written byRoy A.. Cook,Cathy H. C.. Hsu,Cathy J. Hsu,Joseph J.. Marquahave ETAG "r10kazS2nqQ"

Book which was published by Pearson since 2013-11-01 have ISBNs, ISBN 13 Code is 9781292039503 and ISBN 10 Code is 1292039507

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