Download Strategic Marketing Management and Tactics in the Service Industry Book

Strategic Marketing Management and Tactics in the Service Industry PDF
By:Sood, Tulika
Published on 2017-03-20 by IGI Global

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Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

This Book was ranked at 19 by Google Books for keyword Hospitality business.

Book ID of Strategic Marketing Management and Tactics in the Service Industry's Books is QW9xDgAAQBAJ, Book which was written bySood, Tulikahave ETAG "6FLS+ux5vkg"

Book which was published by IGI Global since 2017-03-20 have ISBNs, ISBN 13 Code is 9781522524762 and ISBN 10 Code is 1522524762

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "393 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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