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Services Marketing and Management PDF
By:Audrey Gilmore
Published on 2003-06-02 by SAGE

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This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.

This Book was ranked at 3 by Google Books for keyword Hospitality business.

Book ID of Services Marketing and Management's Books is _af9py3ae7kC, Book which was written byAudrey Gilmorehave ETAG "3TUT4csicA0"

Book which was published by SAGE since 2003-06-02 have ISBNs, ISBN 13 Code is 9780761941583 and ISBN 10 Code is 0761941584

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Book which have "216 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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