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The Business and Management of Ocean Cruises PDF
By:Michael Vogel, Alexis Papathanassis and Ben Wolber
Published on 2012 by CABI

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This book is divided into six parts, which are organized to guide the reader step by step from the macro level of the cruise industry to the micro level of operations management on board cruise ships. Part I (chapters 1-4) sets the scene for the book by characterizing the conditions under which cruise lines operate. Part II (chapters 5-8) includes four chapters that address issues of significance for corporate managers in the cruise sector. Part III (chapters 9-11) deal with aspects of the marketing mix employed by cruise lines to attract passengers and fill their ships. Part IV (chapters 12-15) is concerned with managerial functions related directly to the cruise product. Part V (chapters 16-19) focuses on operational management functions on board cruise ships. The final Part VI (chapter 20) looks at future development possibilities for the cruise sector.

This Book was ranked at 29 by Google Books for keyword Hospitality business.

Book ID of The Business and Management of Ocean Cruises's Books is XpmNtY4mI74C, Book which was written byMichael Vogel, Alexis Papathanassis and Ben Wolberhave ETAG "qyYJawIWHXg"

Book which was published by CABI since 2012 have ISBNs, ISBN 13 Code is 9781845938468 and ISBN 10 Code is 1845938461

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "275 Pages" is Printed at BOOK under CategoryCruise lines

Book was written in en

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Download The Business and Management of Ocean Cruises PDF

Download The Business and Management of Ocean Cruises Book

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