Download Key Account Management in the Financial Services Industry Book

Key Account Management in the Financial Services Industry PDF
By:Peter Cheverton
Published on 2004-11-03 by Kogan Page Publishers

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Peter Cheverton's Key Account Management (3rd edition 2004) has established itself as the leading book on the subject. The idea for this new book was prompted by the huge up-take for his KAM Masterclass seminars and workshops from sales and marketing people in FS companies all over the world. It follows a similar structure to the original book, but offers specific advice on marketing and selling financial products, with real-world examples and case studies from FS companies around the globe. Compiled from original in-depth research and interviews, the book is divided into seven parts and is designed to take the reader through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be used as a 'before, during, and after' guide to practical implementation. With areas covered such as the changing environment in financial services; the buying process; competitor replacement strategies; identifying key accounts; meeting the customer's needs; E-commerce and the Internet; and management of non key accounts, this book is a must-have for anyone working or studying in this field.

This Book was ranked at 3 by Google Books for keyword Financial Services Industry.

Book ID of Key Account Management in the Financial Services Industry's Books is JTZ79Qq5UWoC, Book which was written byPeter Chevertonhave ETAG "1fAOmTNzWZ4"

Book which was published by Kogan Page Publishers since 2004-11-03 have ISBNs, ISBN 13 Code is 9780749448851 and ISBN 10 Code is 0749448857

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Book which have "344 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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Download Key Account Management in the Financial Services Industry PDF Free

Download Key Account Management in the Financial Services Industry Book Free

Download Key Account Management in the Financial Services Industry Free

Download Key Account Management in the Financial Services Industry PDF

Download Key Account Management in the Financial Services Industry Book

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How to Download Key Account Management in the Financial Services Industry

How to Download Key Account Management in the Financial Services Industry pdf

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