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Encyclopedia of Sports Management and Marketing PDF
By:Linda E. Swayne,Mark Dodds
Published on 2011-08-08 by SAGE Publications

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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

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Book ID of Encyclopedia of Sports Management and Marketing's Books is gDp1AwAAQBAJ, Book which was written byLinda E. Swayne,Mark Doddshave ETAG "a2VNvnOxHFA"

Book which was published by SAGE Publications since 2011-08-08 have ISBNs, ISBN 13 Code is 9781452266480 and ISBN 10 Code is 1452266484

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Book which have "1960 Pages" is Printed at BOOK under CategoryBusiness and Economics

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Download Encyclopedia of Sports Management and Marketing PDF Free

Download Encyclopedia of Sports Management and Marketing Book Free

Download Encyclopedia of Sports Management and Marketing Free

Download Encyclopedia of Sports Management and Marketing PDF

Download Encyclopedia of Sports Management and Marketing Book

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How to Download Encyclopedia of Sports Management and Marketing

How to Download Encyclopedia of Sports Management and Marketing pdf

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Free Download Encyclopedia of Sports Management and Marketing